Success Story:

Think Subscription

Client:

Think Subscription is a leading provider of subscription management software to publishers, online service providers, and new media vendors. The company has been successfully fulfilling online subscription needs for over 15 years.

Challenge:

Adwords were bringing good traffic to our website, but conversions were only around 10% and many of the leads were not suitable. Our website did a poor job of communicating the features and benefits of our software application, so leads were poorly informed.

Solution:

A HookTour™ was placed on the home page to generate more qualified leads — with more real-estate being given to the HookTour invitation over time because of the results.

With a HookSell tour we were able to explain our product concisely and accurately. Also, the tour built a sense of excitement around our product that was lacking in our previous presentation.

Results:

Conversions doubled yet unqualified leads dropped, We receive numerous compliments on our tour and find that often viewing of our tour spreads virally through a potential client company. When THINK Subscription implemented the Sapha tour our conversion rate doubled, overnight. The leads are more qualified too and unqualified leads dropped. Now, in our first in-person conversation potential clients often feed back to us features and benefits they learned about in the tour. We receive numerous compliments on our tour and find that often viewing of our tour spreads virally to potential clients company.

- Scott Frazier, CEO - THINK Subscription