Success Story:

MasterControl

Client:

MasterControl™ is a global provider of GxP process and document management software solutions for FDA-regulated life science companies. This sophisticated solution required a simplified message with a direct call to action to engage with the sales consultants at MasterControl.

Challenge:

Due to the highly regulated nature of our industry, it is very difficult to communicate our message in a clear, succinct manner. In some cases, visitors to our website would have to read literally dozens of web pages to get the same amount of information that we communicate via our short HookTour™. This, in turn, produces very qualified leads for us because each lead that see the tour already knows a great deal about us before we even talk to them.

Solution

The HookTour does a great job of communicating large amounts of information very quickly and in a manner that's easy for visitors to engage.

Results

The tour provides a steady stream of high-quality leads to our site, but even more than that, it allows us to communicate our message in an automated manner. It helps us to identify real prospects from people who aren't really our target market. It educates our industry about us as well as providing solid leads on a regular basis.

We believe we use to get single digit conversions from our web site into a qualified lead, but as of today, we are consistently getting in the high teens from our HookTour.

— Curt Porritt, SVP — Marketing, MasterControl