Case Study:

Celio Corp.

How they harnessed their website traffic and sped up the sales process

Executive Summary:

Celio Corp produces a wireless smartphone terminal called REDFLY Mobile Companion, which links to a user's smartphone via a USB cable or wireless Bluetooth connection. With a large number of business travelers needing constant connectivity to desktop and Internet based applications, the smartphone's physical functionalities are being pushed to the limit. Celio's REDFLY product offers business travelers a large screen and full keyboard to work from — providing access to the smartphone's email, mobile office, Internet and business application capabilities.

The REDFLY product offers business travelers a convenient and cost effective alternative to lugging around a full sized laptop computer. With an increasing number of working professionals using smartphones, Celio Corp is an innovator in this fast growing market. To reach this audience of working professionals, Celio wanted to begin gaining more leads from the traffic that was coming to their Web site.

The Answer

With healthy Web traffic already present on their site, Celio needed a way to harness that traffic and convert it into quality sales leads. Because REDFLY is a new product, it can be more difficult to educate potential customers on the product benefits without a hands-on experience. Celio needed an effective education tool to convey the tangible and intangible benefits to be gained by using the REDFLY business solution; ultimately leading to higher quality sales leads. To accomplish this, Celio chose a customized Web conversion tool from Sapha; an internet conversion and lead generation specialist.

"Sapha offered a visual and interactive aspect to our Web site that we needed in order to capture the traffic that was coming to our site. It provided our potential customers with an educational resource that presented a simplistic and understandable explanation of our product," said Brad Warnock, VP of Marketing for Celio Corp.

With REDFLY being a hardware product, it was imperative that Celio educate Web visitors about the functionalities of their product without a hands-on demonstration. Sapha's history of marketing expertise was a vital component of this efforts overall success.

Once Sapha had analyzed the Web site traffic flow and discussed the target audience with Celio Corp, they designed a messaging strategy to optimize conversion results. Sapha developed a short and powerful product summary called a HookTour™. The HookTour is an innovative Web marketing tool that combines a unique combination of direct response marketing, rich media and proprietary analytics in order to reach and educate Web visitors about the qualities and uses of the product.

"The integration process was very smooth. Sapha was flexible and established the whole system with ease. The HookTour was able to capture our visitor's attention and educate them on our product, which was just what we were looking to accomplish" said Warnock.

The HookTour not only provided Celio with an added interactive and visual element to the site but also supplied Celio's sales & marketing team with quality leads.

"The HookTour provided us with valuable sales information at the end of the tour which allowed us to contact those visitors most prepared to speak to sales," said Warnock.

The success and quality of Sapha's product was displayed in the results that were shown once the tour was up and running.

"We saw an instant jump in leads coming from the Web site once we began using the HookTour. With this increase in leads and their quality we were able to speed up our sales process" said Warnock.

Celio Corp has plans to develop another HookTour, aimed at reaching vertical markets.

About Sapha

Sapha is the premier online conversion company. Their solutions instantly improve traffic conversion for Web sites, email campaigns, and landing pages. Sapha delivers proven products that combine rich media, proprietary analytics, and direct response know-how into easy, cost-effective conversion solutions that turn Web sites and marketing campaigns into conversion machines.

www.sapha.com