FOR IMMEDIATE RELEASE

February 25, 2008

HOOKSELL RELAUNCHES AS SAPHA

Utah-based company pioneering behavior-based marketing that converts online traffic to leads at double-digit rates.

Orem, Utah — HookSell, the leader in web conversion systems, announced today it was changing its name to Sapha. The new company will continue to provide behavior-based marketing solutions that dramatically increase online conversion results.

The re-branding was necessary to better define the role of the company and its HookTour™ web-traffic conversion system.

"It's obvious that there is real growth potential in 2008 and beyond in converting website visitors into buyers," said Benoy Tamang, Sapha's CEO. "This is an underserved area of the market and we can see immediate evidence of that based on client success to-date."

Sapha President, Robert Conlee, agrees.

"We've had phenomenal success in getting prospects to willingly provide contact information which we put through a behavior-based system. When the information was followed up by client's sales teams, they realized a significant increase in revenue. Sapha's role is to provide a simple but highly effective solution to double or triple conversion rates from existing traffic for our clients," states Conlee

The new brand will also help Sapha better serve its growing clientele, including many Fortune 500 companies, with cutting-edge solutions that generate more leads through effective conversion tools.

About Sapha

Sapha is the premier online conversion company. The company's rich media solutions instantly improve traffic conversion rates for websites, email campaigns, and landing pages. Its clients include large and small businesses from all industries — including several Fortune 500 companies. The company's website is www.sapha.com.

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